How Smart Plates began…
Smart plates is a business born through both necessity and friendship. in December 2022 Stephen underwent major surgery for an adhesion problem which created a twisted bowel.
His close friend Wendy who is training with SW offered to create some amazing food which would help aid recovery after what was a brutal operation. When Stephen returned to work, Wendy offered to continue making nutritious meals which would help alleviate the pressure and of course make life so much easier after the operation.
It wasn’t long before others began to ask about these amazing meals that were being eaten at the gym and at home. After chatting with Wendy, we decided to create a very special food company, which would be a refreshing change to the standard market of tasteless, boring poor quality meals.
Our aim was not only to service the fitness industry but also people with pressurised lives, busy families and people who just wanted amazingly balanced food without the hassle.
After a lot of planning, even more eating and a huge amount of research and understanding, Smart Plates was created to help people wanting to live a healthier lifestyle.
Steve White
Steve White is a driven entrepreneur with a passion for innovation, health, and premium customer experiences.
Coming from a background shaped by hard work, personal growth, and a constant pursuit of better living, Steve has spent years refining his understanding of lifestyle design, wellness, and what people truly need to thrive. His past experiences—from overcoming personal challenges to building new ventures—taught him the value of discipline, nutrition, and sustainable habits.
These lessons became the foundation for Smart Plates, a premium, high‑end food prep service built for people who want convenience without compromising quality. Steve recognised a gap in the market: most meal prep companies focused on speed and affordability, but very few offered the level of craftsmanship, flavour, and luxury that discerning customers expect. Smart Plates merges nutrition science with culinary excellence, giving clients chef‑crafted meals that feel indulgent yet fuel performance.
For Steve, Smart Plates wasn’t just a business idea—it was a natural evolution of his own lifestyle journey. He knew that when people eat better, they live better. By combining premium ingredients, meticulous preparation, and a service-first mindset, Steve created a product that elevates meal prep into a lifestyle upgrade.
Smart Plates reflects who he is: dedicated, forward‑thinking, and committed to helping people reach their fullest potential through smarter choices and better living.
Wendy Graham
Wendy Graham is the cofounder of Smart Plates and the creative force behind its globally inspired flavours.
Her passion for food began early and grew through years of exploring world cuisines, from vibrant street dishes to refined restaurant experiences. With a natural curiosity for how different cultures craft meals, Wendy developed a deep appreciation for quality ingredients, bold flavours, and the way food can bring people together.
Her culinary experiences shaped her philosophy: great food should feel both comforting and elevating. That belief became central to Smart Plates. Wendy’s dedication to freshness, balance, and premium taste plays a key role in the brand’s signature approach to high‑end meal preparation.
Driven by creativity and a genuine love for cooking, Wendy brings heart, heritage, and global inspiration to every Smart Plates dish—making healthy eating feel exciting, indulgent, and effortlessly enjoyable.