Smart Plates Meal Prep Services Ltd
Effective Date: 01 February 2026
Last Updated: 01 February 2026
01. Who we are (Data Controller)
Smart Plates Meal Prep Services Ltd provides local meal preparation services in Tarporley, UK. We are the data controller for the personal data described in this Policy.
- Phone: 07766 301996
- Legal entity name: Smart Plates Meal Prep Services Ltd
- Registered address: Barrister Place, Old Court House, Chester Rd, Oakmere, CW8 2GG
- Company number:
- Privacy contact: steve@swfitnesslondon.com
- Phone: 07766 301996
02. Scope
This Privacy Policy applies to personal data collected through our website, online order forms, customer accounts, and communication channels.
We currently provide services only within Tarporley and the surrounding local area. There are no national deliveries at this time.
03. Information we collect
A. Identity & contact details
- Name
- Email address
- Phone number
- Delivery address (Tarporley/local only)
B. Order & service information
- Meals selected
- Delivery notes
- Subscription choices
- Order history
- Payment confirmations (processed by third‑party provider)
C. Dietary & preference information
- Food preferences
- Allergens
- Special requests
- Meal customisation notes
D. Health/medical data (special category data)
If you choose to provide it:
- Allergies
- Intolerances
- Medical conditions affecting diet (e.g., coeliac disease, diabetes)
This data is processed only with explicit consent.
E. Technical & website data
- IP address
- Browser type
- Device type
- Cookies and analytics (see Section 12)
F. Marketing data
- Interaction with newsletters or promotions
- Email/SMS marketing preferences
04. How we use your data & legal bases
| Purpose | Examples | Legal basis |
| Deliver local meal prep services | Managing orders, preparing meals, arranging local delivery | Contract |
| Tailor meals to dietary needs | Using health/allergy information | Explicit consent (health data), Legitimate interests |
| Provide customer support | Responding to enquiries, updating orders | Contract |
| Marketing | Email promotions, offers | Consent or soft opt in |
| Service updates | Delivery confirmations, operational notices | Contract / legitimate interests |
| Legal, accounting, and safety | Record keeping, food safety compliance | Legal obligation |
| Website functionality & security | Analytics, cookies | Consent (non-essential cookies) |
05. Special category (health) data
Health or medical information is never required, but if provided:
- We use it strictly to tailor your meals and manage allergen risks
- We rely on explicit consent (UK GDPR Art. 9(2)(a))
- You may withdraw your consent at any time by emailing steve@swfitnesslondon.com
If consent is withdrawn, we may be unable to tailor meals to your health needs.
06. How we obtain data
- Directly from you when you order or contact us
- Through our website (cookies, contact forms)
- From payment providers (confirmation of payment only)
07. Who we share your data with
Only where necessary, we share data with:
- Payment processors (e.g., PayPal/Apple Pay/Google Pay/Stripe)
- Local delivery partners/drivers (for Tarporley deliveries only)
- Website hosting & IT providers
- Email/SMS communication platforms
- Accountants, legal advisors, or regulators (where required)
All partners are required to comply with UK GDPR.
08. International transfers
If any service provider stores data outside the UK, we ensure appropriate safeguards such as:
- UK adequacy regulations, or
- IDTA / UK Addendum to Standard Contractual Clauses
09. Data retention
- Account & order data: kept for 6 years (legal/accounting requirement)
- Health/medical data: deleted within 12 months after you withdraw consent or close your account
- Marketing data: stored until you unsubscribe or after 24 months of inactivity
- Website analytics logs: retained for 12–24 months
10. Your rights
You may:
- Access your data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Request data portability
- Object to marketing at any time
- Withdraw health data consent at any time
- Lodge a complaint with the ICO
11. Marketing communications
You may opt in or out of marketing at any time.
We may send marketing under the soft opt‑in for existing customers unless you unsubscribe.
Essential service updates will still be sent.
12. Cookies
We use cookies for:
- Website functionality (essential)
- Analytics (with consent)
- Marketing/advertising (with consent)
A separate Cookie Policy will provide full details.
13. Children’s privacy
We do not target or knowingly collect data from children under 16.
14. Complaints
You may complain directly to us at steve@swfitnesslondon.com
or to the Information Commissioner’s Office (ICO):
ico.org.uk
0303 123 1113
15. Security
We implement appropriate technical and organisational measures to protect personal data, including access controls, encryption, secure hosting, and staff training.
16. Contact Us
For any data protection queries or requests:
Smart Plates Meal Prep Services Ltd
Email: steve@swfitnesslondon.com
Phone: 07766 301996
Address: SW Fitness, 105 High Street Tarporley, CW6 0AR
17. Changes to this Policy
Updates will be posted on our website along with the revised date at the top of this document.